NEW YORK -- Some parents who are economically squeezed are writing toy makers asking them to quit marketing directly to their children.

One man in Indiana wrote that such ads put parents in the tough spot of having to tell their kids they can't afford the toys the kids want.

A group called the Campaign for a Commercial-Free Childhood said about 1,400 of its members and supporters have contacted 24 leading toy companies and retailers.

In a letter excerpt posted at the group's Web site, Heather W., of Russellville, Ark., writes, "We will be watching during the advertising season to see how you market your items... market to my kids -- you won't find your item under the tree at all."

The group wants toy ads directed at parents, not children. The campaign said it's "not fair" to encourage kids to nag for gifts their parents can't afford.

The Toy Industry Association argues that children "are a vital part of the gift selection process."

A consultant to the industry said toy companies advertise to kids "because it works."