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Thursday, May 23, 2013 | 7:02 a.m.

Posted: 11:03 a.m. Friday, Feb. 1, 2013

Kroger announced new lower price campaign

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Kroger's big announcement photo
Jim Witmer
Kroger announced Friday, Feb. 1, it will lower prices on many items, but also stop doubling certain coupons. A Kroger executive announced the move at the new Kroger store at Austin Landing, shown here. File photo

Kroger announced today a new price campaign in which prices on thousands of items will be lowered.

Some examples of lower priced goods include a $.71 price drop in a 24 pack of Kroger bottled water, a $1 price drop on a 3 lb. bag of onions and a $1.40 price drop on soy milk.

“We know price continues to be a top, and at times a deciding, factor when it comes to where to grocery shop,” said Sukanya Madlinger, President of Kroger’s Cincinnati/Dayton Division. “The savings shoppers see on items they buy every week are going to be better. Every aisle, every department in the store will contain newly lowered prices on Kroger Private Label and National Brand products.”

Kroger also announced it will no longer double coupons up to 50 cents, instead accepting the coupons at face value.

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