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Wednesday, May 22, 2013 | 9:59 a.m.

Posted: 5:00 p.m. Thursday, Feb. 7, 2013

Your "Digital Self" Can be Used Against You

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Watch What You Post photo
Watch What You Post

By John Bedell

Dayton —

With as much time as we spend on social media today, it's just common sense that you have to be careful about what you say online. Any high school student knows posting a picture of themselves drinking a beer could easily compromise acceptance into their college of choice. But that concern should go beyond such obvious digital faux pas.

One local woman we talked to said she never thought two pictures of her that ended up on the Web could cost her so much.

"My life was ruined by a photo that I had no idea was going to be out there," she said. .

She is still so worried about the photos; she does not want us to use her name.

She was months into the interview process with a major company and she thought she was a lock for the job.

"I had taken 11 tests. I had aced all of them. I had seven interviews and aced every single interview," she told us.

Then, the company Googled her name one weekend and two photos of her from a themed event showed up in the image results.

She said, "The theme was seven deadly sins.  I was dressed as Eve.  So, of course, it was a little bit … of a provocative costume."

According to her, the company didn't approve of the pictures and told her the job offer was off the table.

"It was just a complete 180," she said. "To have it thrown all away and to find out it wasn't because I wasn't qualified for the job.  It was because there was a picture taken. 

I was just devastated."

What happened to her is becoming increasingly common. A recent study said 70 percent of recruiters and HR professionals in the U.S. have rejected job candidates based on information they found out about them online. 

Jason Eckert, the director of career services at The University of Dayton, says the best way to make sure your online profile doesn't affect you in a negative way, is to keep the page professional and act like everything you post is public.

"Often a simple, almost innocent search of the internet could really hurt a job seeker's chances if what comes up is not positive," Eckert said. "Different employers could intentionally or accidentally stumble upon those images, those comments, those opinions," Eckert said.  "And that could have real long term impact regarding your employability now and in the future."

That lesson is one this woman said she learned the hard way. 

"You have to think about what you are putting out there," she said. "How will others perceive this?  Will this affect my life? Am I willing to take that chance?"

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